Homer fucked up at work or something, I don't know. For whatever reason, the Simpson family is shopping at the discount supermarket. Let's call it Sortafresh.
Marge: Ehh. I don't know. I've never heard of "scrod" before.
CUT TO SIGN
"'SCROD' Compare to 'COD'"
--credit: Emily Benjamin (I didn't think of this, I just wanted an excuse to use my new "is this a simpsons joke yet?" graphic).